Since then, Bell has given the Brooklyn-based designer a full-time gig. But he’s also found time to launch Cardinal Motors—a custom shop-cum-soft goods producer.
The motorcycles are pretty cool. This is ‘DV 100’—a BMW R100/7 built for Ashley Bezamat of the Italian sunglasses company Dom Vetro.
“I ended up suggesting a BMW R100, and found a 1978 donor bike two blocks from my apartment. I know airheads are very popular these days—but I guess that’s for good reason, ’cause they are really great bikes.”
The donor could be hacked up without remorse. The pistons were installed backwards, the valves swapped on both sides, and the wiring was a mess. So Chad took it as a sign. (“Funny enough, it didn’t run all that bad,” he quips.)
This old boxer’s come a long way since then—thanks to a healthy teardown, a top-end rebuild and a rewire. Standout bits include a new set of Mikuni carbs and mufflers from Cone Engineering, mated to custom headers.
The one-off subframe sits on a pair of custom-built Works shocks. The seat’s a minimal affair, but the upholstery is immaculate—just as we’ve come to expect from Ginger McCabe at New Church Moto. And that neat little bum-stop on the end was 3D printed.
The overall effect is subdued and tasteful—with very little color, save for the burgundy seat and leather touches.
It’s low-key, classy stuff, like the rest of the locally produced gear in the Cardinal Motors shop—a Kevlar-reinforced base layer, a waxed cotton and leather helmet bag, and a leather tool roll that doubles as a dopp kit.
DV 100 is not as extreme as some BMW customs we’ve seen. But its minimalist, industrial vibe is alluring.
A great way to kickstart a new business from a promising young designer.
Stripped down to the frame, new powder coat and paint
Top end engine rebuild
Custom sub frame and seat
3D printed tailpiece
Custom built fenders and mounts
Dyna III electronic ignition
Motogadget Motoscope Classic speedo
Custom built Works shocks
Mikuni VM34 carbs
K&N air filters
Shinko 705 tires
Tarrozi fork brace and rear sets
Tommaselli throttle housing
Tommaselli matador levers
Relocated Odyssey dry cell battery
Custom built headers
Cone engineering mufflers