The new ICON 1000 MH1000 jacket
Streetfighter, Livewire and Pan America: Harley’s strategy explained

Talking strategy with Harley’s marketing director

All eyes are on Harley-Davidson right now. When the Motor Co. dropped its bombshells earlier this week, the online motorcycling community instantly lost its collective mind. Two motorcycles stole the show: the production-ready LiveWire due next year (above), and the adventure touring Pan America (below) due in 2020. Harley also teased future ‘Streetfighter’ and ‘Custom’…

Q&A: A manufacturer’s view of the custom scene, with Yamaha’s Cristian Barelli

Q&A: A manufacturer’s view of the custom scene

1 YEAR AGO / NO COMMENTS / INTERVIEWS

Over the past couple of years, no manufacturer has commissioned more custom bikes than Yamaha Motor Europe. The Yard Built program has given us plenty of eye candy, and Yamaha was the first OEM to invite Bike EXIF to a new model launch—that of the XSR700. The XSR700 (and its big brother the XSR900, which…

BMW K 1600 GTL Custom Project: Builder Interviews

BMW K 1600 GTL Project: The Builders

4 YEARS AGO / NO COMMENTS / INTERVIEWS

Harley-Davidson dominates the heavyweight custom scene in Japan: many of the top builders work on no other marque. But BMW has just disrupted that paradigm with its ‘Ignite Straight 6’ project: it’s given its luxury K 1600 GTL tourer to two of Japan’s most esteemed motorcycle craftsmen. Keiji Kawakita (Hot Dock Custom Cycles) and Kenji…