Comments on: Interview: Diego Sgorbati

By: Chris

Chris — Mon, 11 Oct 2010 16:35:02 +0000

JG, well spotted and I should have clarified that in the article. The man in the bottom image is Sgorbati’s best friend Francesco Novellini, who built the bike.

By: Luigi Pasiani

Luigi Pasiani — Fri, 08 Oct 2010 07:23:13 +0000

I think Mr. Sgorbati has a clear vision how the bike market works and which are the right added value drivers to win the competition in our arena.
We need more people with all the professionalism carried by their passion.
Chapeau!

Luigi

By: JG

JG — Wed, 06 Oct 2010 22:53:53 +0000

The guy at the top of the page and the one with the BMW -a real beauty, by the way- can’t be the same person! If one of them is Sgorbati, then, who’s the other?

By: My Bikers World

My Bikers World — Tue, 05 Oct 2010 15:00:06 +0000

I have always respected the Ducati staff for creating the motorcycles that have their own image. If you take a look at Ducati, you will for sure know it is Ducati. And this is really great that they make their bikes recognizable. So Mr. Sgorbati is a man to be respected for that.

By: Jim

Jim — Tue, 05 Oct 2010 12:42:22 +0000

He must not have gotten the memo, or Ducati is lax in their required talking points. Very interesting that his ‘future classics’ answer was so different from Justin Kells’

By: tropical ice cube

tropical ice cube — Mon, 04 Oct 2010 18:16:31 +0000

Now I know why Duc’ doesn’t smell the same: here is one guy that talks BIKE BIKE BIKE and seems to miss the “I must work on Brand Recognition day-in, day-out” gene in his DNA.
Nice meeting you, Mr Sgorbati.