Most fashion photography featuring motorcycles is a clichéd rehash of the whole biker chick thing. But this ad campaign, shot in Bali for Australian clothing label Insight, is genuinely creative. The man behind the camera is star surf photographer Dustin Humphrey: he’s conjured up a set of technically brilliant and strangely compelling images, redolent of the pre-WWII surf counterculture. There’s a video to go with the campaign too, and it’s even weirder. In a good way.