Carefully Considered Mac

Mac motorcycles designs from Carefully Considered
Mac is a startup motorcycle manufacturer based in rural England. You might remember that the company caused a flurry of excitement a few months ago, when it released images of four café racer bikes designed by Xenophya. Production plans seemed to be in place, with the bikes built around the motor from the Buell Blast—but thanks to Harley Davidson’s management, Buell is no more. Just as it looked like the wind had gone out of Mac’s sails, a new set of images has surfaced. These renderings are from an American designer called Matthew Schneider, via his studio Carefully Considered. Schneider did them because he was disillusioned by the visual design of modern motorcycles in general: “I saw how average and obnoxious the graphics and detailing had become,” he says, “and sought to do something fresh. I hope that I get the actual chance at some point to effect change in this category.”

Schneider’s transformations incorporate laser etching, anodized finishes and screenprinting, and the colors are simple but effective. It’s worth noting that they use the now-extinct Buell motor, and Mac is currently toying with the idea of Yamaha’s more powerful XT660 thumper. (Which is a better choice on paper, but doesn’t fill the area under the tank so well.) Now, all that remains is for Mac to put its much-hyped bikes into production. In the meantime, head over to the Carefully Considered website for more images. And while you’re there, check out the kick-ass Husaberg FE 390 enduro bike project. It uses a military camouflage system called Disruptive Patterning, and it looks terrific too. [Thanks to Adam Martin and Eric Kancar for the tip.]

  • Now i’m excited about this! Can’t wait to see it in production. The UK bikes are making a come back! Gonna have to wedge a V motor in that gap though?

  • James

    Looking great, although I don’t like that they removed the back part of the seat from the “Pea Shooter” cafe style bike and used the Spud’s seat instead. Other than that the colour schemes and designs look cool. As long as they don’t ditch “black with black on black” as one of the options ;)

  • I like the concept of artistically envisioned bikes, but I don’t like the hump-back frame much… although, it does actually look better with the Japanese motor in it. Swingarm is bulky looking. And I agree with James about removing the Pea Shooter’s seat.

  • Zeppo

    “(Which is a better choice on paper, but doesn’t fill the area under the tank so well.)”

    Actually, I prefer the look of the XT660 version. It’s a more minimalist look, which is kinda the whole idea of the bike.

  • mingh

    It looks a bit like the bike Philippe Starck would design if he’d do another stab at bikes. I’d like to see a european engine in it. BMW’s 800, Husqvarna thumper or a KTM LC8 would give it the looks and the credibility.

  • Hello
    The Mac is great, I am following their products since you presented them. But the camouflaged enduro bike is wrong. It is the last thing we need is a camouflage pattern to make us invisible after an accident.
    Yes, it helps a lot not to be seen while you ride the bike in the forest. Not!

  • Ben Zyl

    And will they make a follow up called a PC that breaks down all the time and annoys people – that would be a proper traditional English motorcycle.

  • Hi everyone,
    There is a lot about this bike that I like. From the front hub to the rear is a nice S line, which travels down that backbone. I also like the line of the exhaust as it takes the eye from the front hub and fires it up and out the back. There is a great deal of movement in the design of this bike – the eye doesn’t really want to rest anywhere.
    My 2 cents :)


  • JS

    Love the backbone frame. Wonder if that is where the oil will go? If they are looking for a big one lung single, why not go with the new Fuel Injected Royal Enfield? Sure, it is made in India, but apparently rock solid and with an English heritage to boot.

  • Tim

    It looks like a beefer version of the Honda Solo-

  • JU

    it looks quite “art nouveau” style … different wheels suits it better ; even spoked ones

  • I think I like the modern wheels. As with the headlight nacelle, the wheels keep the bike’s look planted in modern times. Just a thought :)