The new Icon 1000 Collection
Nifty Two-Fifty: Hookie Co.'s Honda CB250 cafe racer

Nifty Two-Fifty: Hookie Co.’s Honda CB250 cafe racer

It’s more fun to ride a small bike on the limit than a brute at half throttle. That’s the theory, anyway—and it’s hard to argue when the small bike is this good. You’re looking at Hookie Co.’s latest release: a steezy Honda CB250 cafe racer with tight proportions. The young, Dresden-based crew of Nico, Cristoph…

Nico Mueller of Hookie Co.'s personal BMW R75/5

All About The Patina: Nico Mueller’s BMW R75/5


We love seeing custom builders’ personal rides. Most of these guys spend their days wrestling with the restrictions of commissioned work, so it’s intriguing to see their choices and decision-making when the brief is wide open. This BMW R75/5 belongs to Nico Mueller of Hookie Co. in Germany. It’s a mix of clever upgrades, discreet…

Digging this new CB750 cafe racer build from Hookie Co. of Germany.

Double Trouble: Two new CB750 builds From Hookie Co.


If there’s one bike that’s more prolific than the classic BMW boxer, it’s the Honda CB750. We’ve seen so many custom CBs we’re almost immune to their charms. But these two new builds from Hookie Co. have just jolted us from our slumber. Sure, they’re not the first CBs to sport Firestones and ditch their…

A laid-back Yamaha SR250 SE from Hookie Co.

Slowly Does It: Hookie’s laid-back Yamaha SR250 SE

Most people associate motorcycles with speed. But this pretty little SR250 SE from Hookie Co. is all about slowing down and enjoying life. With just 20 horsepower on tap, a mid-80s SR250 isn’t going to break any speed records. (Braking is via good old-fashioned drums.) But that’s just fine for Nico Mueller, the Dresden-based designer…