The new Icon 1000 Collection
Slow Burn: A BMW R90/6 from Icon 1000

Slow Burn: A BMW R90/6 from Icon 1000

Customizing motorcycles is a very serious business. It absorbs time, money, and garage space. It also requires high levels of mechanical skill, and usually the patience of a spouse. Not surprisingly, most customizers take themselves very seriously. But one man who doesn’t is Kurt Walter, Design Director for the Icon 1000 apparel brand.

Kawasaki GPz900r by ICON

The 1980s get a bad rap. Music, fashion and hairstyles are all cheap targets—and 1980s motorcycles haven’t fared much better. But if there’s a bike…

Icon 1000 x Ural Solo sT

Custom motorcycles have always been part of Icon’s company culture—and they do all the work in-house. But this is the first Icon 1000 bike to…

Icon Thunder Chunky ZX7

Every industry has an outlier, and in the world of motorcycle apparel it’s Icon. The company is unconventional and unpredictable, and I’m sure that part…