The new Icon 1000 Collection
At Last: The Paul Smart colors on a Ducati with SuperSport genes

The Missing Link: Moto Studio’s Paul Smart Ducati

Nostalgia sells. Yesterday’s legends still influence today’s purchasing decisions: just look at the enduring influence of Steve McQueen, who died over 35 years ago. In Ducati circles, Paul Smart is one of the biggest legends. His win at Imola in 1972 is often credited with launching the SuperSport era, and the sea green and silver…

Limited edition Ducati Paul Smart Scrambler.

Limited Edition: the Ducati Paul Smart Scrambler

Remember the irresistible Ducati SportClassic PaulSmart 1000 LE? Sporting the same silver livery as the Imola-winning racer, it was a classy addition to the SportClassic line. The 1972 Imola 200 race was a defining moment for Ducati. The 750cc Desmodromic engine had yet to prove itself, so Ducati needed a talented rider to take it…

Ducati Paul Smart

Ducati Paul Smart by Revival

The Ducati Paul Smart is one of the all-time greats—a high performance machine with equal appeal to fans of both modern and vintage machinery. But it’s not quite perfect … so Texas-based Revival Cycles leapt at the opportunity to thoroughly upgrade this 2006 model. “We built it for a client who already has a Diavel…