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Win an MV Agusta from GT-Moto and MotoLady

MV Agusta Brutale 800 by GT-Moto and MotoLady
Custom motorcycles are, for the most part, a selfish pursuit. We take perfectly good motorcycles and customize them—not because we particularly need to, but simply because we want them to look prettier, ride better, or just suit our tastes more.

But Sofi Tsingos (GT-Moto) and Alicia Elfving (MotoLady), are using their skills to actually make a difference. Collaborating under the moniker ‘GT-Moto Lady,’ they’ve built this slick MV Agusta Brutale 800—not for top bragging rights at the next group ride, but so that they can raffle it off for charity.

MV Agusta Brutale 800 by GT-Moto and MotoLady
The two first met when Alicia did a feature on Sofi, and the custom 1977 Honda CB550 that she built with her dad, George. From then till now, their friendship has blossomed.

“Ever since the day I met Sofi in the desert of California, I have loved this woman,” says Alicia. “She is inspiring, talented, patient, smart, and makes me laugh so hard I cry. Short phone chats would often turn into hour or longer talks and brainstorm sessions.”

“One day we were talking about the next GT-Moto charity build, and my subtleness could be compared to the force of being hit by a Mack truck; ‘Wouldn’t it be cool if we could build a bike for charity together this year?!’ Next thing you know, we were plotting and planning which modern bike, in a perfect world, we’d want to chop up.”

MV Agusta Brutale 800 by GT-Moto and MotoLady
With each lady in a different state, the build became a long-distance project. Alicia took responsibility for sourcing parts, promotion and planning, and helped Sofi sketch out the entire design when the bike was first torn down. Sofi took on the more hands-on tasks.

Both are passionate about the fight against cancer, so they picked St. Jude’s Children’s Hospital (who have a very active cancer research facility) as their beneficiary. All that was left was to choose a modern bike to chop up.

MV Agusta Brutale 800 by GT-Moto and MotoLady
It wasn’t long before the ladies had a 2014-model MV Agusta Brutale 800 to work with. It’s a pretty incredible machine right out the box, so the decision was made to leave the base bike alone, and focus on revising the styling with all-new bodywork. So this Brutale is still running a stock chassis—including the suspension and brakes—and its original airbox, exhaust system and mapping.

“I’ve ridden the MV Brutale series on track, and they perform like a dream,” says Alicia. “The bike is an amazing machine to begin with, and we didn’t want the winner of the raffle to deal with ‘custom bike pains’ from heavy modifications.”

“The ECU and everything else would’ve needed to be flashed with a different exhaust, among other things. With the different ride modes et al., we decided it best to leave it alone.”

MV Agusta Brutale 800 by GT-Moto and MotoLady
Sofi adds that there are very real budget issues to consider: “The money is split two ways: there is the cost of the actual parts for the bike (I donate all of my labor), and what is left over goes to the sick children. The more money I spend on adding parts, the less goes to the children.”

“I cannot pay out of pocket for the whole build, that’s why we also rely on sponsors. I could not get an exhaust donated, and the last thing I am going to do is buy one and take away from the ultimate goal… which is to raise money. Whoever wins the bike will be able to put whatever exhaust they want on it!”

MV Agusta Brutale 800 by GT-Moto and MotoLady
With that settled, the duo knew they’d need to pull out the stops with the bodywork. With help from Junior Burrell of RetroMoto, Sofi shaped a new tank, tail section, side wings and headlight housing from aluminum. (You can read more about the tank here.)

“The hardest part was the tank,” she explains. “The bike is fuel injected and has a massive fuel pump that we had to work around, as well as the huge air box that is also located under the tank.”

“Making a drawing of what we wanted was the easy part. Making it come to life was hard—running into a lot of edges that we had to work with, to stay true to the original sketch. Also, the bike is already a beautiful design from the factory—so the other challenge was how can we make something that is already great just as beautiful, if not better?!”

MV Agusta Brutale 800 by GT-Moto and MotoLady
Taking all the factory plastics off the rear half of the bike revealed a killer trellis subframe, but it exposed some electronic bits, so Sofi had to relocate the regulator/rectifier and a sensor. She then modified the subframe, and shaped a new tail section that would wrap around the stock taillight (a part that the team really wanted to keep). XTreme Upholstery in Denton, Texas handled the seat cover, using a black textile material with contrast stitching in white.

A keen eye will notice that the Brutale’s wheels aren’t stock. Alicia and Sofi opted for a burly set of wheels off a Dragster, but had them repainted, and then trued by the expert hands of Woody’s Wheel Works. They’re running Continental TKC80 tires.

MV Agusta Brutale 800 by GT-Moto and MotoLady
In keeping with the ‘if it ain’t broke, don’t fix it’ philosophy, the control area was simply treated to a pair of grips and mirrors from Rizoma. The gas cap is a Vortex item from a Ducati 748; it’s attached via a fitting that Sofi milled out on Junior’s 40-year-old mill.

The front LED light is from JW Speaker, but Alicia warns that it’s not, strictly speaking, ‘road legal.’ The turn signals came from Motivations USA in Austin.

Two liveries were picked out, and put to a vote. In the end, the current scheme won the people over; a white finish with copper pearl, and sections of raw aluminum flanked by candy copper pin striping.

MV Agusta Brutale 800 by GT-Moto and MotoLady
So if you’d like a chance to take this brawny Brutale home, head over here and buy a ticket (they start at $25). The draw’s happening in a little over a week, so best you hurry!

Alicia and Sofi would like to thank the companies that supported this project: MV Agusta Corporate, who donated the bike, Continental Tires, Woody’s Wheels Works, Crosslink Powdercoat, Junior Burrell, Rizoma, Xtreme Upholstery and JW speakers.

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Images by Brandon LaJoie

MV Agusta Brutale 800 by GT-Moto and MotoLady