Custom motorcycles built by the American workshop Analog Motorcycles.
For some people, custom motorcycles are just a hobby. But for others, they put food on the table—and that’s when it pays to have a good measure of business savvy. Tony Prust gets it; he runs a tight ship at his shop, Analog Motorcycles. Every new customer gets directed to an online inquiry form, so…
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There’s an unspoken truth about building custom motorcycles: you don’t have to change everything. Sometimes it’s enough to just switch up a few parts, and leave others alone. But Tony Prust feels differently—he’s an extra mile kind of guy, who works with a sharp eye and meticulous hands. It’s an especially good approach when you’re…
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Custom motorcycles are often criticized for putting aesthetics over functionality. But performance is still at the top of the list for builders like Analog Motorcycles, who have just completed this ride-focused BMW R90/6. The Chicago-based shop excels at making bikes look good and equipping them with all the right upgrades. So when their friends over…
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Nicky Hayden left a massive hole in the motorcycling world—and in all of our hearts—when he passed away unexpectedly in May last year. In a fitting tribute, the Kentucky Kid was inducted into the AMA Hall of Fame earlier this month. To commemorate the occasion, the Hall of Fame Museum commissioned two tribute bikes from…
Read more »Most customs start out with a frame and motor from the same donor. But sometimes it’s a mix and match affair—and every…
Read more »You’d be surprised at how many custom motorcycle builders ride ‘regular’ bikes day-to-day. Tony Prust over at Analog Motorcycles has an affinity…
Read more »These days, we associate Ducati with tire-shredding 200 horsepower superbikes and the all-conquering, impossibly hip Scrambler. But in the years after WW2,…
Read more »We have a guilty secret: As much as we love poring over the high-end builds, with their exquisite fabrication and styling, we…
Read more »Royal Enfield is making a big play for the US market. They’ve just set up their headquarters in Milwaukee, down the road…
Read more »If this cute little number whipped past you out on the trails, you’d be forgiven for thinking it was a vintage Husky…
Read more »Love it or hate it, the Harley-Davidson Street 750 is gaining traction. But its popularity is highest outside of the US, where…
Read more »Tony Prust of Analog Motorcycles is an old-fashioned craftsman. He can turn his hand to fine woodworking as well as metallurgy, and…
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