Meet the new LiveWire S2 Del Mar—a bike so hotly anticipated, the first 100 sold out in 18 minutes. Then peruse a tasty club style BMW R18 from California, a Kawasaki KLR from Colorado, and a race-ready Honda GB350 from Japan. We finish things off with a bonafide 1960s motorcycle safety video.
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We’re beyond debating whether or not the future of personal transportation is electric. Government bans on internal combustion engines are no longer decades-away concepts; they’re right around the corner. Harley-Davidson spun off its electric future into an entirely separate company, BMW recently released a slew of intriguing concepts, Husqvarna is teasing a number of battery-powered…
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As the electric motorcycle market continues to grow, so does the custom electric scene. But it’s forcing builders to change tack. Electric production models are ultra-modern and loaded with tech—so it makes more sense to focus on cosmetics, rather than to dive in too deep under the hood. That’s exactly what the Dutch custom house…
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It’s been a couple of years since Harley-Davidson revealed the LiveWire and sent shockwaves through the industry. It was the first battery-powered sportbike from a major OEM, and it still has no competition. Milwaukee positioned (and priced) the LiveWire as a halo product, so column inches have been high and sales low. That also means…
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Right now, it’s hard to judge Harley-Davidson’s tactics without framing them against the stiff challenges the company is facing. If it’s not…
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