Founded in 2015, Hookie cannot be pigeonholed. It‘s not just another custom bike shop, but a free-spirited design office and creative hub. Motorcycles are Hookies‘s catalysts for completely new ideas. The goal: An aesthetic and functional portfolio in the spirit of modern individualists.
Constant change and sustainability are a matter of course for founders Sylvia and Nico Müller. Their seven-person team cares little about conventions. It´s constantly looking for leeway to create something new. Therefore, the think tank has specialized in custom-made products and small volume series. These take on all challenges of the present, but also stand for a relaxed attitude. Playing hookie, literally!
Ever wondered what it would be like to ride a motorcycle on the moon? Meet the Tardigrade—a conceptual electric lunar vehicle, named after the microscopic creatures that can survive in the vacuum of space. Brought to life by Hookie Co. around a Cake drivetrain, it was conceived in Moscow, built in Dresden, and will soon…
Read more »
The compact and modular nature of electric drivetrains makes them well suited to small utility motorcycles. But surprisingly few manufacturers have jumped on this bandwagon. Two names spring to mind: UBCO in New Zealand, and the premium Swedish electric bike brand, Cake. Cake’s delightfully quirky Ösa is a $9,500 electric utility bike that can be…
Read more »
We interviewed the team behind the development of the BMW R nineT a few years ago. They were adamant about one thing: the base bike should be easy to adapt to a wide range of styles. Now the German shop Hookie Co. are driving that point home, with their second plug and play kit for…
Read more »
Good news for muscle bike fans: there’s a new Suzuki Hayabusa coming. We’ve also got details of a stunning new custom from Hookie Co. inspired by NASA, an electric off-roader with big-name backers, and a wild custom R nineT from a pair of Californian BMW dealerships.
Read more »We kick off our first Speed Read of the year with a Ducati Scrambler kit from Hookie Co. with a strong 90s…
Read more »Royal Enfield set their sights on the small bike market this week with the new Meteor 350, while Voxan break records with…
Read more »The moto scene is sizzling this week, with Triumph launching its new Trident middleweight, news of a major custom exhibition in San…
Read more »Flat track racing is still going strong in the USA and Europe, and we’re starting to see customizers building personal track bikes…
Read more »A new limited production BMW R NineT from Germany, a slammed Sportster built by two of Jakarta’s top custom shops, and a…
Read more »We’ve got two very different track bikes on offer this week: a modern BMW endurance racer, and a Ducati 999 from XTR…
Read more »Any designer knows: sometimes you need to give your client what they need, rather than what they’ve asked for. When Yamaha asked…
Read more »The battle between form and function rages on a daily basis in the custom scene. As much as we hate to admit…
Read more »
