Explore the REV'IT! Urban Collection
Yamaha XSR700 customized for the Yard Built program by Hookie Co.

Off brief, on trend: A Yard Built XSR700 from Hookie

3 MONTHS AGO / NO COMMENTS / CUSTOM MOTORCYCLES

Any designer knows: sometimes you need to give your client what they need, rather than what they’ve asked for. When Yamaha asked Hookie Co. to customize an XSR700 for the Yard Built program, the brief was “Playful, sporty and classic.” Not feeling the throwback vibe, the Dresden-based team decided to build something modern—even slightly futuristic—instead.…