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About Bike EXIF

Bike EXIF is the world’s most popular showcase for custom motorcycles. Several days a week, we deliver a hand-picked selection of the latest cafe racers, scramblers, trackers and bobbers from top builders.

Founded by Chris Hunter in 2008, the site now attracts well over a million page views every month, and generates around three million monthly impressions on social media. It is chosen by manufacturers such as BMW, Harley-Davidson and Yamaha to reveal their ‘factory’ custom builds.

You can also get Bike EXIF articles via email. And then join the conversation on Instagram and Pinterest, or Facebook.

We get lots of questions about this site. Here’s an interview in New Zealand’s largest newspaper, and below is a video produced by Just Auto Legends.


Who are you and where are you based?
My name is Chris Hunter and I live in New Zealand with my wife and three children. We lived in Sydney, Australia, before that. I’m English, and I still miss Walnut Whips and tinned mushy peas.

What bike do you ride?
A Moto Guzzi V7 Classic, upgraded with Ikon shocks and Mistral reverse cone mufflers. I’ll occasionally fire up my son’s two-stroke Kawasaki motocross bike too, but only for zipping around the farm.

What does ‘EXIF’ mean?
It stands for ‘Exchangeable Image File format’. This is the data captured by a digital camera when a photo is taken, and often stored within an image file. It’s a nod to our focus on good photography as well as good bike builds.

Is Bike EXIF your full-time job?
Yes. Until 2011, it was something I did in the evenings and at weekends, after the kids were in bed. (By day I was a creative director for a US-owned ad agency.) In the past I’ve written a monthly column for the UK’s best selling motorcycle magazine, Bike, plus occasional pieces for the Japanese magazine Moto Navi and the American magazine Iron & Air.

In 2013 I co-edited the first book on new wave custom motorcycles, The Ride. Its unprecedented sales success led to a follow-up, The Ride: 2nd Gear.

What’s your mailing address? I found some old Moto Guzzi brochures in the attic and would like to send them to you.
You can reach me via PO Box 668, Warkworth 0941, New Zealand.

The best of Bike EXIF appears in every issue of Iron & Air magazine.