Icon 1000 Axys Collection

About Bike EXIF

Bike EXIF is an online magazine that showcases the coolest custom motorcycles, several days a week. That means cafe racers, scramblers, trackers, race bikes and style icons.

Founded by Chris Hunter in 2008, the site attracts contributions from world-class motorcycle journalists such as David Edwards (USA) and Gary Inman (UK), and leading builders such as Richard Pollock (Mule Motorcycles) and John Ryland (Classified Moto).

We offer a free subscription service: you can read our content via the email. Join the conversation on our Instagram and Pinterest accounts, or Facebook.

We get lots of questions about this site. Here’s an interview in New Zealand’s largest newspaper, and below is a video produced by Just Auto Legends.


Who are you and where are you based?
My name is Chris Hunter and I live in New Zealand with my wife and three children. We lived in Sydney, Australia, before that. I’m English, and I still miss Walnut Whips and tinned mushy peas.

What bike do you ride?
A Moto Guzzi V7 Classic, upgraded with Ikon shocks and Mistral reverse cone mufflers. I’ll occasionally fire up my son’s two-stroke Kawasaki motocross bike too, but only for zipping around the farm.

What does ‘EXIF’ mean?
It stands for ‘Exchangeable Image File format’. This is the data captured by a digital camera when a photo is taken, and often stored within an image file. It’s a nod to our focus on good photography as well as good bike builds.

Is Bike EXIF your full-time job?
Yes. Until 2011, it was something I did in the evenings and at weekends, after the kids were in bed. (By day I was a creative director for a US-owned ad agency.) In the past I’ve written a monthly column for the UK’s best selling motorcycle magazine, Bike, plus occasional pieces for the Japanese magazine Moto Navi and David Edwards’ BikeCraft magazine.

In 2013 I co-edited the first book on new wave custom motorcycles, The Ride. Its unprecedented sales success led to a follow-up, The Ride: 2nd Gear.

What’s your mailing address? I found some old Moto Guzzi brochures in the attic and would like to send them to you.
You can reach me via PO Box 668, Warkworth 0941, New Zealand.