The new Icon 1000 Collection
A lightly scrambled Honda CB500F custom from MAD Industries and Lossa Engineering

Unlikely Candidate: MAD Industries x Lossa Honda CB500F


The ultimate show for petrolheads in the USA is SEMA. Held every year in the neon wonderland of Las Vegas, it draws tens of thousands of punters—mostly to goggle at wild custom vehicles. Manufacturers traditionally let their design studios off the leash, but Honda’s approach this year was a little more tasteful. It hooked up…

Honda CL450

Honda CL450 by Lossa Engineering

I’m quite partial to adventure tourers spruced up with gear from the likes of Touratech. If you’re in the middle of nowhere, a 40-year-old motorcycle is probably not the best choice of transportation. But Jay LaRossa of Lossa Engineering begs to differ, and he’s built the bike to prove it. This is Jay’s personal ride,…

Honda cafe racer by Lossa Engineering

Lossa Honda CL350 cafe

Jay LaRossa runs Lossa Engineering of Long Beach, CA, and he builds super-clean cafe racers. Like this very sharp 1972 Honda CL350. “I wanted to do a high pipe bike,” says LaRossa, “and cross over one of the exhausts, through the spot where the battery and electrics used to go.” LaRossa originally planned to build…

Yamaha SR500 by Lossa Engineering

Yamaha SR500 by Lossa Engineering

This is the cleanest Yamaha SR500 café racer I’ve seen for a long, long time—the Lossa Engineering ‘Solus’. It recently starred in a very enticing video, and it’s finally been captured properly in a stills shoot. The builder is Jay LaRossa of Long Beach, California and he specializes in café racers based on Japanese, Italian…