The new ICON 1000 MH1000 jacket
Streetfighter, Livewire and Pan America: Harley’s strategy explained

Talking strategy with Harley’s marketing director

All eyes are on Harley-Davidson right now. When the Motor Co. dropped its bombshells earlier this week, the online motorcycling community instantly lost its collective mind. Two motorcycles stole the show: the production-ready LiveWire due next year (above), and the adventure touring Pan America (below) due in 2020. Harley also teased future ‘Streetfighter’ and ‘Custom’…