Ducati Diavel

Ducati Diavel
In 1964, Ducati dipped a toe into the large cruiser market with the mighty Apollo, a 1,256cc vee-four heavyweight designed to take on Harley-Davidson in the police market. The Apollo never made it into production, but 46 years later, its spiritual successor has appeared.

First, the stats: power output is listed at 162hp, with 94lb/ft of torque. There’s a slipper clutch to prevent rear-wheel lockup. Suspension is fully adjustable front and rear. The front brakes are 4-piston Brembo Monoblocs, and ABS is standard. Instruments are split between a bar-mounted display and a tank unit. And unlike most cruisers, the Diavel won’t break the scales. At just 207kg (456lb), it’s 15kg heavier than a Multistrada 1200 S Touring. And a remarkable 27kg less than the diminutive Harley Sportster 883 SuperLow. [Full specs in this PDF.]

At the back is that 8-inch wide rear tire, a subject of much speculation. So no, the Diavel won’t be as nimble as an 848 EVO. But Ducati will have worked hard to get the most out of the rubber, which is a state-of-the-art 240/45 ZR17 Pirelli Diablo Rosso II hoop.

There are two models: the stock bike, and a Carbon variant (shown here) that weighs 3kg less and sports a slightly upgraded specification, including Marchesini forged wheels.

The Diavel probably isn’t a make-or-break bike for Ducati. And warning shots have already been fired over its bows, with some Ducatisti believing that the Bologna brand should stick to the sportier end of the market. But the upside potential is enormous. The obvious parallel is the Porsche Cayenne SUV, another vehicle that stirred controversy during its gestation but went on to become a sales success.

Then of course, there are the looks. As they say, the devil is in the details—so what do you think?

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Ducati Diavel
Ducati Diavel
Ducati Diavel
Ducati Diavel
Ducati Diavel

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  • Mike cecchini

    We’ll see about all this bs hoopla when it hits the showrooms and how many are sold……. and to what type. Posers and wannabee’s.

    Ducks are high end sports cars……. no SUV’s please.

  • Bill Buchanan

    Yeah, Porsche and BMW have been a real disappointment with their SUV’s :)

    There is wisdom in an upmarket product recognizing that their customer base is growing older and might want something that is different. Tastes do change as one gets older.

    Not to mention offering a product that might even expand their customer base.

    Again, as I mentioned before, this is not a bike that the camera loves. It looks remarkably different in person . . . and a lot better looking to my eye. Ergonomically, it fit my needs very well. Emotionally, it fit my inner hooligan :)

  • Dave

    The bike is brilliant. To the self-proclaimed “Ducatista”, give it a chance. I know that anything new scares most of us, and there are many Ducati snobs that don’t like it because they don’t want the average Joe, or (shudder) a HD fan to buy one. They feel it will dilute the brand and if Ducati’s become more common, they won’t be as special.

    I think it looks like an amazing bike. It will rip a 600cc supersport on the straights, run circles around the VMax or any cruiser in the twisties, and it will look and sound Italian and be comfortable while doing it. What’s not to like? I have had 2 Monsters, a Hypermotard, a 999s, an 848, a Streetfighter, and I think this would make a fine addition to their product line.

    It should not be seen so much as change, so much as expansion. All the race bikes that we love will continue to be made, this Diavel changes nothing in that regard. In fact, if it is a sales hit, it would provide additional revenue to help develop the sport bikes that we crave. I don’t see this as a bad thing, but then again, I may be more open-minded than many of the Ducati fans I have met. :-)

  • Alicia

    I am also in the “like it” camp. This bike is innovative and intriguing…I’m sure it’s a solid performer, too :) . Props to Ducati for thinking outside of the box. As much as people are fussing about Diavel’s looks, my prediction is it will grow on you. This bike will be a trendsetter.

  • el vencejo

    In about 5 years I may buy a used one:…
    and remove most of the plastics, add a decent aftermarket exhaust and a regular 5.5″ Duc back wheel :)

  • Roadburner63

    Not something I’d buy right now, and it does look awfully fugly to me, especially the headlight cowl. But I think there is some validity to seeing it in person. I thought the 999 was ugly in the pictures also, but when I saw it in person I warmed up to it. I’ve also noticed that when exposed to something new and weird for a while, the weirdness can wear off to some degree. I think it deserves a chance since all the other options in the Ducati line are still there. Let’s see what happens! It still looks far better than the V-Rod or V-Max.

  • FrankG

    I can’t wait to see (and test ride) one of these at my local dealer. I currently own an 1198S and a BMW K1200S. The 1198 is very fast but not too comfortable, The BMW is reasonably fast and fairly comfortable. This might be a potential replacement for the BMW, It has better power to weight, and is lighter. If it is more comfortable and performs better than the BMW, there could be two Ducati’s im my garage.

  • neiljoseph

    My oh My….just look at it…..just outta this world….Ducati at its best…..nota slagger like the V rod muscle or the vmax………….its gonna kill u……….all rippling muscle………bring it on………..

  • peteofinhaca

    Absolutely a V-Max refined and redressed in Italy’s best. It’s a hairdresser’s bike- it’s a mannequin bike which will be strategically parked to direct attention to the owner or the owners business. For lack of a better description, let’s call it a static display.
    Cruisers are bikes that will take 1 but preferably 2 people in considerably comfort over long distances with panniers able to be affixed at will.
    This is by no means a cruiser. It’s an urban streetfighter. I will take the Triumph Rocket 3 over this or the V rod anyday. BUT if I was the sort of bloke having a mid life crisis and the cruiser market didn’t quite appeal to me I would select this as a pimped up pedigree over the VMax. The Vmax has street cred but it lacks the “Status” label which Ducati will now confer.
    Mid life Crisis man has a new toy. It’s the Metrosexual Bike. You will only ever see them on weekend breakfast runs (if you should be so lucky) and the rest of the time they will be static displayed as Phallic monuments to the mid life Metrosexual.

  • bonnie giles

    sick, sad and wrong. wtf is ducati doing? i’m down to one duc and won’t be buying more if this is the direction they consider ‘forward thinking’.

    ducati bonnie
    custer, wa

  • Alvaro Barroso

    I think is going to be a very important bike for Ducati (think Cayane for Porsche), but its also a failed change to make the sexiest bike of the decade, due to the horrid front!! Mind you, they were on the right direction, there’s some images of the prototype, and it looked much better:
    http://4.bp.blogspot.com/_xJRQ2fueXbY/TLaJ37zY8XI/AAAAAAAAENk/AvAVrXRI7YU/s400/ducati-diavel-prototype-1.jpg

  • http://cj360t.blogspot.com Todd

    Meh….

    I did plea for the calendar from my relatives, though.

  • Redman

    I think a lot of people are forgetting one of the most fun aspects of motocycling here – aftermarket upgrades! IF you like the bike overall, but there is some aspect of the bike you don’t. Just change it to the way you do like it. I’m sure there are hundreds of companies out there right now designing what they consider to be design flaws and will happily sell you a new headlight, exhaust, or whatever.

  • el vencejo

    Many people think that Ducati are all Sportsbikes, fact is that until they came out with a Euro-cruiser/soft streetfighter, the first Monster, they were going down the pan. Its the non-sportsbikes that have been the bread and butter for Ducati for a long while.
    @ peteofinhaca… where do you live? Check out the various non-USA V-max (etc) sites, there are not very many just used for pure “park and pose”. In EuroLand its usually HD’s that are owned by hairdressers, weekend bikers etc…

  • Patindallas

    What i hear is alot of ‘purists” trying to define what a motorcycle buyer “should” buy, even more important is the idea that Ducati owes anyone anything. Most Ducati buyers are exactly what one of th e posters above expressed, they want to be exclusive. If they wanted a japanese bike or a harley they would have bought one. Many probably do, but in the realm of the same people who knocked porsche or any of the others. This bikes fills a “niche” that people who buy those bikes, are looking for. Ducati now offers a complete realm of bikes for the age ranges, from the light monsters to superbikes. The people who can drop 15-18K on a bike to tool around on wont be riding the top sport bike, and most likely want something a bit more comfortable than the streetfighter and something more definative than the Monster. more importantly, they want something that defines them differently than everyone else. I think the bike lookss fantastic for exactly the market segment its approaching. its all in name recognition. I agree with the above posting, people associated Duacti these days with superbikes from the great 916. But its majority sales come from the “other” market. What i see in this bike may not be unique to Ducati actually, but pieces that are the reason people have purchased other bikes, like the Vmax, HD VRSC, and others, the headlight, exhaust profile for example. Ultimately if your basing everything on a “look” and not the quality of the product produced then you do any product an injustice. If the same engineering is in this bike as all other Ducati’s, then as an owner or follower, for me, its another Ducati that makes itself special just like every other Ducati in other markets. Its always the same reason you bought an 1198 and not a Suzuki or a Monster instead of something else, its because you can.

    • AsphaltRider

      Well said.

    • AsphaltRider

      Well said.

  • M. Conti

    Ducati nearly went under FOREVER building brilliant sports bikes – that ugly P.O.S, waste of space, Monster saved them. Now they are building brilliant bikes again and it looks to me like they’ve added a bike like the monster – it might just keep them going on to better things. I own a 907IE a 916s and I am now going to buy a Diavel. And guess what – I don’t give a F**k what anyone else thinks.

    • AsphaltRider

      Me too… I like it.

  • Ivar

    Wow this design just expands the definintion of vulgarity. Well done.

  • AsphaltRider

    As a present 08 Hayabusa rider, previous Yamaha and HD rider, I’d like it have it in my stable for long rides. It may not be the prettiest thing, but I don’t think it was going for “pretty.”

  • Foxgirl

    My fiancé and I love this thing… I have a monster and he had SF-S.

  • Randy Warren

    Cool! looks like a street tracker to me. Other than the huge rear tire, I dont see this as a cruiser. Ducati is a “for profit company” and you cant sell the same thing forever, or can you?

  • Spooner

    What a abortion of a motorcycle ??????????????
    Ive had Ducatis for 30 years and I find it repulsive and disgusting , and a insult to proper Ducati Enthusiasts everywhere. Trying to tap into the homo BMW / Cruiser Market , and alienate all those that actually bought the things over the years , regularly , even though small in numbers , as most enthusiasts keep them long term , not like a fashion accessory , F me .
    Turd on Wheels
    Real Sad Day :(

  • Davidabl2

    It would be great if it were the new VMAX or VROD. From Ducati it looks like they’re trying to design for a market they don’t really understand.

  • Guiseppe Veranda

    It looks like an ITALIAN take on a V-Max and I love it. I had an 85 V-Max for a while and loved everything but that go into a corner front fork woller all over the place feel. The New V-Max has supposedly fixed that but did they have to make an already big bike like another third bigger. The B-King is so wide in front when you sit on it you think you’re on a Quad Runner, I did see one recently in black and silver with a batman logo on it and it was almost, nah, but what a motor just get the Busa with slight bar risers preferably a 99 or 2000 you’d love it believe me I had one till stolen in CT. But the right size V-Max with even more power that handles yes I could dig it. After some medical hardships all I have now is a 94 900 Monster that has made me a Ducati fan. I am faster on this bike due to the handling than either the busa or 03 gixxer 1000 I owned previously except in a straight drag ofcourse. The Monster sounds incredible is comfortable especially in town and gets more thumbs up on looks than all the other bikes I’ve had. They weren’t the ugly ass graphics everywhere multicolor versions either, strictly single or subtle two tone varieties. This new Ducati might easily fit into that unique look zone backed up by the performance which yea will make a certain group of wannabe toughs who need to back away from the table and quit dressing up for halloween every time they ride. I mean if you’ve lost your hair shave it and enjoy the ease of care with pride don’t wear those stupid ass handkerchief come overs along with your fantasy that somehow your fat ass and beer belly now translate into toughness as you ride on your always was slow over priced heavy hog. It’s nickname is a pig for gods sakes. I’ll take that smoke you, pass you on the inside of an on-ramp(we know its the only place you go around curves) babe-a-licious attracter Ducati. I’m betting it looks better in person, if not that could break the deal maybe. But at least it will say so long to the fatties if you know what I mean!

  • Mattbennett33

    This is the future of Motorcycling, if your like me and late 30′s then the Sportsbike is becoming a bit of a pain – well I will keep the sports bike and buy a cruiser. I don’t wan’t a harley – all my mates have Harley’s and if they are stick softtail then they will not corner and they run like a tractor.

    What I want is some genius to come up with a Hybrid – the comfort of a cruiser with a handling ability, style, a proven powerplant and something that’s unique.

    I have been waiting for the Ducati Divial, I will still keep the Superbike for track days, but on the road where there are police and speed limits I want something unique. Thankyou Ducati – I’m 40 this year and this is my Birthday present.

  • Mark

    I cant believe all this crap that has been written. I have just ordered my carbon diavel with full race termis site unseen and it arrives in March. Cant bloody wait!!!!!

    • Miker

      Hey Mark I’m with you…selling my Screaming Eagle Road King and ordering the Diavel next week!! I’ll be 48 next month and this bike appeals to me in a great way!! Tired of dragging pegs and exhaust pipes!!

  • Gene

    I am 60 years old. Sold my maxed out Vmax 2 years ago. My joy in life was outrunning the young punks on thier nitrous feed, air shifted, crotch rockets at the drag strip. This would be a cool around town bike. My Goldwing is no fun in the city. I am not a snob so I can’t be offended like so many of you “knee draggin want to be” dudes. Your rejection of this bike is an exercise of the same mentality that makes most Harley riders look down their noses at the rest of the bike world. You guys go on through life with your tunnel vision in fine tune. You will never regret it because you wont know what you missed out on.

    • Gypsyman

      Could not have said it better.

  • St Trinidad

    It’s a beautiful looking piece of engineering which gives you the option of cruise or racing, great sex appeal