Back in 2008, we were shining a light into the darker corners of the custom scene—away from the chopper mainstream and towards newer workshops from Japan, Europe and America.
Since then, we’ve launched the world’s bestselling custom motorcycle calendar and edited two volumes of The Ride, the defining books of the modern custom scene.
Today we’re taking the biggest leap forward yet—with a new online store called Equipment. We’ve started the store because we believe that having the right motorcycle gear is just as important as having the right bike. It’s part of the whole experience, adding comfort and safety as well as style.
So we’ve hooked up with one of Europe’s most reputable online retailers, Urban Rider of London. We’ve chosen Urban Rider because they focus particularly hard on service: They have over a thousand 5-star reviews on the independent reviews platform Yotpo.
William Starritt and Andrew Suenson-Taylor are our guys on the ground in London, and they already supply motorcycle gear to companies like Triumph Motorcycles, Ralph Lauren, the BBC and Sky TV. Other notable customers include Charley Boorman and David Beckham.
In Equipment, you’ll find quality names and the gear that we use ourselves. We’re stocking iconic English brands such as Belstaff and the breakthrough Dutch brand REV’IT! You can also browse the latest styles from European helmet makers Davida, DMD, Hedon and NEXX.
International shipping is via DHL or FedEX, and orders received before noon GMT are dispatched the same day. (Customers in the USA rejoice: orders under $800 do not attract import duty or sales tax.)
So step inside, and feel free to browse around. We hope you like what you see.